SACRAMENTO STATE STUDENT SHOWCASE
Concept Development, Typography & Layout, Visual Systems, Exhibition Design
Concept Development, Typography & Layout, Visual Systems, Exhibition Design
This project is a visual identity system for Sacramento State’s annual Spring Show, representing five disciplines: architecture studies, interior architecture, design studies, graphic design, and photography. I developed the concept Natural Formations to explore the relationship between natural systems and the design process, drawing from swarm intelligence, murmurations, and magnetic field structures to reflect how individual elements operate independently yet form unified outcomes. The visual language combines a structured, hand-drawn grid with expressive marks, layered motion, and field-like patterns to balance precision and intuition while communicating the idea of flow state in creative work. Applied across posters, social media, and environmental graphics, the system demonstrates my ability to translate complex conceptual thinking into a cohesive and flexible visual identity.
This project is a visual identity system for Sacramento State’s annual Spring Show, representing five disciplines: architecture studies, interior architecture, design studies, graphic design, and photography. I developed the concept Natural Formations to explore the relationship between natural systems and the design process, drawing from swarm intelligence, murmurations, and magnetic field structures to reflect how individual elements operate independently yet form unified outcomes. The visual language combines a structured, hand-drawn grid with expressive marks, layered motion, and field-like patterns to balance precision and intuition while communicating the idea of flow state in creative work. Applied across posters, social media, and environmental graphics, the system demonstrates my ability to translate complex conceptual thinking into a cohesive and flexible visual identity.
Design Language
The visual system draws from swarm intelligence and the process of creation, using natural phenomena such as flocks, hives, and magnetic fields as an abstract representation of the design process and flow state. These systems demonstrate how collective motion is guided by underlying structure, which parallels how different design disciplines operate within shared principles. The language balances the tension between instinct and structure and ensures accessibility for audiences with varying levels of design comprehension while still communicating a cohesive, concept-driven identity.
Design Language
The visual system draws from swarm intelligence and the process of creation, using natural phenomena such as flocks, hives, and magnetic fields as an abstract representation of the design process and flow state. These systems demonstrate how collective motion is guided by underlying structure, which parallels how different design disciplines operate within shared principles. The language balances the tension between instinct and structure and ensures accessibility for audiences with varying levels of design comprehension while still communicating a cohesive, concept-driven identity.
Design Language
The visual system draws from swarm intelligence and the process of creation, using natural phenomena such as flocks, hives, and magnetic fields as an abstract representation of the design process and flow state. These systems demonstrate how collective motion is guided by underlying structure, which parallels how different design disciplines operate within shared principles. The language balances the tension between instinct and structure and ensures accessibility for audiences with varying levels of design comprehension while still communicating a cohesive, concept-driven identity.
Poster
The poster functions as the primary visual anchor of the campaign, introducing the full system through layered motion, textured marks, and controlled composition. It establishes the relationship between structure and emergence, setting the tone for all supporting materials while clearly communicating event information.
Poster
The poster functions as the primary visual anchor of the campaign, introducing the full system through layered motion, textured marks, and controlled composition. It establishes the relationship between structure and emergence, setting the tone for all supporting materials while clearly communicating event information.
Poster
The poster functions as the primary visual anchor of the campaign, introducing the full system through layered motion, textured marks, and controlled composition. It establishes the relationship between structure and emergence, setting the tone for all supporting materials while clearly communicating event information.
Social Media Campaign
Social Media Campaign
Social Media Campaign
Postcards
Postcards
Postcards
Onsite Banner
Onsite Banner
Onsite Banner
